Wednesday, February 8, 2012

Clue Into Your Craze

By Megan Grasty, General Manager
My passion for food, cooking, eating and baking has led me to discover a new version of cookbooks: blogs.

I’ve found that food blogs are an enhanced version of a cookbook; they have a never-ending index of recipes utilizing the most up-to-date trends in food.

New and interesting recipes aren’t the only things I look for when finding a new blog to follow, the wit of the writer is just as important to me.

My all-time favorite blog is Joy the Baker. She not only has delicious recipes, but she includes charm and humor into her edible storytelling.

 Some of my other favorites are: 
Reading these blogs might be my form of entertainment, but blogs should also be used as educational tools for industry trends.

As PR practitioners, it is imperative to stay up to date on the latest news and trends. Whether working in tech, lifestyle or entertainment, there are blogs to follow.

I used to think I wasn’t interested in the tech industry until I started following the blog Mashable through an app on my iPhone. Now I find myself curious about Google’s next move or explaining issues such as SOPA to my friends.

Some other useful tech blogs include

The lifestyle industry has always been an interest of mine as well, from food to travel to hospitality and more.

Some lifestyle blogs:

Basically blogs are a fast and fun way to keep informed, learn new facts and remain in touch with the latest craze.

Whether following your passion or following your industry, figure out what you love and immerse yourself in it.


  1. Great blog on blogs! You should check out, which is one of my favorite cooking blogs.

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  3. I'm a big fan of following Food Network chefs on twitter too. @Mariobatali is the man!

  4. I've never been much of a cook, but after checking out some of the blogs you've mentioned I've become inspired!

  5. I've often stumbled upon Joy the Baker's blog and now have it bookmarked on my computer! I definitely appreciate humorous writing when reading recipes. I'll have to check out your other blog suggestions!

  6. I love the blog about blogs. It was a great springboard to other blogs that I didn't even consider.

  7. Food blogs are the best! I love 101 cookbooks...this is also one of my favorites:

    I'll have to search a few more these blogs and get involved in the blog world.