Wednesday, March 13, 2013

Pass the Ball to Women

By Raquel Barroyo, Assistant Account Executive  

The sports industry has typically been a male-dominated field. Large amounts of time are devoted to showcasing men’s athleticism on SportsCenter each night and men typically hold coaching positions and jobs within sports media.

This trend may be due to the characteristics associated with sports, which are also equated to men: tough, rough and strong. It’s natural that they would be sought for their opinions and expertise.

Women also played a prominent role in the 2012 Summer Olympics in London and they are paving the way for the rest of us.

I would love to incorporate my love of sports into a future career in public relations. If that career happens to take me to the San Francisco Giants then I certainly won’t complain.
After all, there is no better place to be than AT&T Park with the beautiful view of the Bay, Gilroy Garlic Fries and Ghirardelli hot chocolate to combat the ocean breeze.

However, positive changes within the sports industry in the last decade have given women a more prominent role within this exciting field. Media personalities such as Erin Andrews of FOX Sports and Anne Killion of Comcast SportsNet Bay Area prove that women can be just as knowledgeable about sports as men. 

Growing up I played a variety of sports like soccer, softball, volleyball, competitive cheerleading (yes, cheerleading is a sport) and basketball.  Even though I did not continue my athletic career into college, my love of sports has not waned.

With the importance of public relations in today’s social media-obsessed climate, many professional sports teams are utilizing individuals in this field to promote their players and organization.

Why shouldn’t some of these experts be women? 

Enjoying a Giants game with my dad and brother, Joe.


  1. That definitely would be amazing to do PR for the Giants... My family is OBSESSED with the Giants so I know they are hoping that’s where I end up working! (They are assuming I'd get them free tickets) Lol.

    1. It's definitely my dream job. I love the organization and really enjoy how they communicate with fans. It would be amazing to be a part of that environment.

  2. You could always be the next Amy G.